WHAT WE MONITOR
MOBILES
Overview
This type of monitoring will provide a selection of mobile applications from the Google Play Store and the iOS App Store that may be accidentally or intentionally associated with your brand. You can also obtain information about your competitors, their app activities, and gain insights into the technologies they are using.
FAQ's
This service is most commonly utilised by business owners in the field of information technology, as well as brand owners whose sales channels are mobile applications.
There are several approaches to analysing the resulting monitoring data. In simple terms, by tracking online platforms for distributing mobile applications, we provide you with the opportunity to take action against entities seeking to monetise your brand for their own benefit. This can occur, for example, when duplicate applications are intentionally created with the same or a similar name as your brand. Additionally, this service offers updated statistics and comparative analyses of both platforms.
If your business model is not centred around online sales and advertising through mobile applications, you may consider this service as an additional resource.
After receiving the reference number, please register on the web portal. Following successful registration, the service will be activated for you. The initial information outputs will be displayed after a few hours.
News
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
11/06/2025
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Henkel Targets ‘HENCGLUE’ in Transatlantic Trademark Clash
On 6 June, German manufacturing powerhouse Henkel lodged a formal opposition in the US against Hong Kong-based Polaris Trading over the trademark application ‘HENCGLUE’, which was filed for a suite of industrial adhesives. Henkel, a global leader in personal care, laundry, and adhesives—boasting revenues of €21.6 billion in 2024—argues the mark is confusingly similar to its own well-established ‘HENKEL’ brand. With a diverse brand stable that includes Persil, Pril, Loctite, and UniBond, the Düsseldorf-headquartered firm contends that the proposed mark could dilute its identity and cause consumer confusion across its expansive industrial portfolio. The dispute underscores Henkel’s strategic vigilance in safeguarding its brand equity as it maintains a strong international footprint across multiple sectors. Following visualisation shows detail info on opposed trademark.
09/06/2025
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Novartis Secures Trademark Victory Amid Strategic Growth and Global Focus
In 2025, Novartis AG, the Swiss pharmaceutical titan, reinforced its position as a global brand powerhouse through a successful trademark opposition against a German applicant seeking to register the identical “novartis” name. The EUIPO ruled entirely in favour of Novartis, rejecting the application, citing serious risk of brand dilution and strong evidence of the company's established reputation. This legal triumph comes as Novartis, now laser-focused on branded pharmaceuticals following the spin-off of its generics unit Sandoz, reported a robust$50.3 billion in global revenue for 2024. The U.S. and Europe remain its financial strongholds, with top-performing drugs such as Entresto and Cosentyx bolstering returns. The company continues to invest heavily in innovation, dedicating one-fifth of its revenue to R&D, and advancing next-generation therapies like Piqray. Notably, Novartis is increasingly integrating artificial intelligence into its pipeline, signalling a tech-forward future for the firm.
04/06/2025