WHAT WE MONITOR
DESIGNS
Overview
An industrial design right is an intellectual property right that protects the visual design of objects. It encompasses the creation of a shape, configuration, or composition of pattern or colour, or a combination of pattern and colour in three-dimensional form that possesses aesthetic value. Our service offers searches and checks for similar design patterns within our database.
FAQ's
This service will be particularly beneficial for design owners and entities planning to register industrial and other designs.
Each design is taxonomized based on Locarno's classification for better registration industrial designs. Our service verifies each new design and its classification and then compares the specific features and characteristics of the design with the customer's design. Automatic verification is performed using Vision ML and looks for elements of similarity between designs. This makes it possible to identify copycats or imitations.
Yes, absolutely. Thanks to this service, you can avoid potential objections in the design registration process. It will help you steer clear of using design features belonging to other industrial design owners.
Machine learning is an application of artificial intelligence (AI) that equips systems with the ability to learn automatically and improve from experience without being explicitly programmed. Machine learning focuses on developing computer programmes that can access data and utilise it to learn independently.
After receiving the reference number, please register on the web portal. Upon successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
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Henkel Targets ‘HENCGLUE’ in Transatlantic Trademark Clash
On 6 June, German manufacturing powerhouse Henkel lodged a formal opposition in the US against Hong Kong-based Polaris Trading over the trademark application ‘HENCGLUE’, which was filed for a suite of industrial adhesives. Henkel, a global leader in personal care, laundry, and adhesives—boasting revenues of €21.6 billion in 2024—argues the mark is confusingly similar to its own well-established ‘HENKEL’ brand. With a diverse brand stable that includes Persil, Pril, Loctite, and UniBond, the Düsseldorf-headquartered firm contends that the proposed mark could dilute its identity and cause consumer confusion across its expansive industrial portfolio. The dispute underscores Henkel’s strategic vigilance in safeguarding its brand equity as it maintains a strong international footprint across multiple sectors. Following visualisation shows detail info on opposed trademark.
09/06/2025
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
06/06/2025
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Novartis Secures Trademark Victory Amid Strategic Growth and Global Focus
In 2025, Novartis AG, the Swiss pharmaceutical titan, reinforced its position as a global brand powerhouse through a successful trademark opposition against a German applicant seeking to register the identical “novartis” name. The EUIPO ruled entirely in favour of Novartis, rejecting the application, citing serious risk of brand dilution and strong evidence of the company's established reputation. This legal triumph comes as Novartis, now laser-focused on branded pharmaceuticals following the spin-off of its generics unit Sandoz, reported a robust$50.3 billion in global revenue for 2024. The U.S. and Europe remain its financial strongholds, with top-performing drugs such as Entresto and Cosentyx bolstering returns. The company continues to invest heavily in innovation, dedicating one-fifth of its revenue to R&D, and advancing next-generation therapies like Piqray. Notably, Novartis is increasingly integrating artificial intelligence into its pipeline, signalling a tech-forward future for the firm.
04/06/2025