WHAT WE MONITOR

BRANDS

Brands Reports

Overview

We systematically examine the competing companies of our customers and inform them about all similar brands. Monitoring of competing companies with a similar business portfolio. Searching for similar design patterns in the logos of competing companies. Immediately notifications if a correlation or similarity is found.

FAQ's

Every business owner should have an overview of their competitors in the vicinity of their establishment. This service is specifically designed for that purpose. It is suitable for anyone who wishes to gain a deeper understanding of their competition.
While the service is primarily intended for business owners, it can also be beneficial for individuals currently considering launching their own business. Through our reports, they will obtain data sources that will assist them in conducting a SWOT analysis.
Although the service is primarily intended for business owners, it can also be used by entities that are currently considering starting their own business. With the help of our reports, they will obtain data sources that will help them with SWOT analysis.
After receiving the reference number, register on the web portal. After successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.

News

  • Sanofi Secures Domain Victory in UDRP Case Against Chinese Registrant


    Sanofi Secures Domain Victory in UDRP Case Against Chinese Registrant

    In a decisive ruling under the Uniform Domain Name Dispute Resolution Policy (UDRP), French pharmaceutical giant Sanofi has successfully challenged the registration of the domain name <china-sanofi.com>, held by a Chinese respondent. The WIPO Arbitration and Mediation Center determined that the domain name was confusingly similar to Sanofi’s long-established global trademark, lacked any legitimate use or rights by the registrant, and was registered in bad faith. The panel noted the domain’s passive holding, use of privacy masking, and the absence of any commercial activity as factors reinforcing the claim of bad faith. The panel concluded that the domain’s registration appeared designed to confusingly associate with Sanofi’s brand presence in China. Consequently, the disputed domain has been ordered for cancellation, reaffirming trademark protection under international domain governance.


    16/06/2025

  • TikTok Plays Economic Card in UK Amid Escalating Security Scrutiny


    TikTok Plays Economic Card in UK Amid Escalating Security Scrutiny

    As geopolitical tensions increasingly intertwine with tech policy, TikTok is making a calculated appeal to UK policymakers by spotlighting its economic footprint. The Chinese-owned platform now boasts over 30 million users in Britain—its largest European market—and claims that more than 1.5 million UK businesses operate on the app, contributing an estimated £1.6 billion to the national economy. TikTok also reports a workforce of 3,000 employees in the UK, where its European operations are officially incorporated. These figures, trumpeted amid ongoing political unease about data sovereignty and Beijing’s potential influence, are clearly intended to mollify mounting concerns in Westminster. Despite launching an official TikTok channel earlier this year, the UK government has maintained a ban on the app across its devices, mirroring Washington’s hardening stance. While British authorities have so far stopped short of a full prohibition, any definitive US ban could recalibrate the UK’s position. With France, Germany, and Italy also representing major EU user bases—totalling over 70 million accounts collectively—TikTok’s latest charm offensive underscores both its strategic defensiveness and the precariousness of its Western ambitions. The following chart illustrates TikTok penetration across selected European countries as of February 2025. It visually captures the platform’s user base relative to national populations, highlighting the app’s reach and influence in markets such as the United Kingdom, France, Germany, and Italy.


    11/06/2025

  • Carrefour Faces Domain Name Setback in Trademark Dispute


    Carrefour Faces Domain Name Setback in Trademark Dispute

    In a recent WIPO arbitration ruling, French retail heavyweight Carrefour SA failed to secure the transfer of the domain name carrefoursolutions.com, held by Senegal-based entrepreneur Benjamin Diallo. Although the panel acknowledged that the domain name bore confusing similarity to Carrefour’s registered trademarks — including French, EU, and U.S. filings — the decisive factor lay in the legitimacy of the respondent’s use. Diallo successfully demonstrated the formation of a legally registered company, Carrefour Solutions, operating in Senegal since 2024 and engaged in intellectual services distinct from retail. He argued convincingly that "carrefour" — a generic French word meaning "crossroads" — symbolised a convergence of solutions rather than a misleading commercial link to the French multinational. Despite Carrefour’s assertions of bad faith, the panel ruled that Diallo’s preparations and business registration constituted a legitimate interest, ultimately rejecting Carrefour’s complaint. The case underscores the increasingly complex terrain of domain disputes, especially where trademarked terms overlap with common language and diverse industry applications. The chart below illustrates Carrefour’s trademark portfolio categorized by trademark classes.


    10/06/2025